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222 East Virginia Street
McKinney, TX, 75069

(469) 617-3733

Bay Willow Design is a bespoke millinery shop located in Historic downtown McKinney, Texas.



Jenny Mathison-Foster has a double major in art history and design with a fiber emphasis. She spent a summer in Finland learning the art of weaving where she gained a keen understanding and appreciation of the fiber arts. After college, she landed a job at Crate&Barrel as a designer, working in the store and at corporate in Chicago. There she immersed herself not only in spacial planning, but eagerly learned to recognize and curate great design in everyday objects.

Around this time, she read an article on hat making, and was amazed to learn that hats were made over wood blocks. The idea of learning how to make hats in this way was intriguing. The process felt familiar as it contained aspects of both design and fiber arts.  It took nearly 5 years of searching to find classes in millinery, but when she did, she knew that hat-making felt like home. 

Starting with 125 vintage wood hat blocks, Jenny set out to open a custom millinery shop and atelier. She stumbled upon a space for rent in the charming town of McKinney, Texas. Located on the historic downtown square, she immediately fell in love with the diffused light and wide open space of the studio.

Jenny's years of living and working in the design world come through in her custom and ready made hat designs. She is commissioned to make derby day creations, wedding headpieces, period pieces, and everything in between.

Jenny strives for a Bay Willow hat to be fashionably relevant, yet timeless, and to enhance the natural beauty of the wearer. Hand made using old world millinery methods, the finest materials, and with an exceptional eye to design and detail, a Bay Willow hat is more than just a hat. It's a work of art.


Beauty begins the moment you decide to be yourself.